Freelance Looker Studio Consultant & Dashboard Expert

clear looker studio dashboards built around the decisions you actually need to make

Looker Studio is most useful when it brings the right data together and makes it easier to understand what is actually happening.

I help businesses design, build and improve Looker Studio dashboards that combine analytics, advertising, SEO, ecommerce and other marketing data into clear reports that people can actually use.

That means deciding what should be measured, connecting the right data sources, making sure the numbers are interpreted correctly and presenting them in a way that helps you make better decisions.

what clients say about working with me

Dave's expertise in data is truly invaluable. Working with him was a seamless experience-he's not only incredibly knowledgeable but also very personable and always willing to go the extra mile to ensure we fully understand what is possible.

He has a knack for listening to our needs and then delivering the right solution. The reporting dashboard he built for us has already made a significant impact, especially in helping us track website performance and assess the effectiveness of our overall marketing efforts. We're excited to continue working with him and highly recommend his services!

Shanay Pahal
daviesdavies.co.uk

tell me what you need help with

or find out more about:

How I Can Help
What I Can Help With
Data Sources & Connections
Existing Dashboard Fixes
Types Of Reports
Working With Your Team
The Bigger Picture
Sample Dashboard
Ongoing Support
Quick FAQs
Guides & Insights
Contact Form

A useful dashboard starts before any charts are built.

I first work out what questions the report needs to answer, which metrics genuinely matter and where the underlying data needs to come from.

From there, I can connect the relevant sources, build the reporting logic and create a dashboard that makes performance easier to understand rather than simply displaying every available metric.

Because I also work with analytics, tracking and SEO, I can usually identify when a reporting problem is actually being caused by the underlying data rather than the dashboard itself.

I can help with the following areas of Looker Studio reporting and dashboard development:

custom looker studio dashboards

I can design and build dashboards from scratch around the KPIs, channels and business questions that matter to you rather than starting with a generic reporting template.

cross-channel reporting

I can combine data from different marketing and analytics platforms into one report so you can compare performance without jumping between several separate interfaces.

calculated fields and custom metrics

Where the standard platform metrics do not tell the full story, I can create calculated fields, custom dimensions and reporting logic to make the dashboard more useful.

data blending

I can blend compatible data sources where information needs to be brought together within the same chart or reporting view.

automated and shareable reporting

I can build dashboards that update automatically from their connected sources and can be shared with clients, marketers, leadership teams or other stakeholders without rebuilding reports manually each month.

bespoke data sources

Where required, I can incorporate information from sources such as Google Sheets, CSV files, CRM exports or other structured datasets alongside your standard marketing platforms.

Looker Studio becomes much more useful when it brings together the platforms you already use rather than simply reproducing one system's reporting screen.

I regularly work with data from:

Google Analytics 4
Google Ads
Meta
Pinterest
affiliate platforms
Google Search Console
Google Sheets and CSV data
CRM and lead data
ecommerce and revenue data

Where several sources are involved, I also review how the metrics are defined and whether they can sensibly be compared before bringing them together in the same report.

You do not always need a completely new dashboard.

I can review an existing Looker Studio report when it has become slow, difficult to use, cluttered with unnecessary charts or unreliable because data sources and calculations have changed over time.

I can simplify the report, repair broken connections, improve calculated fields, reorganise the layout and make sure the metrics being shown still match the questions the dashboard is supposed to answer.

If the dashboard is showing the wrong numbers because the underlying analytics or conversion tracking is broken, I can identify that as well rather than trying to hide the problem in the reporting layer.

The right dashboard depends on who is using it and what decisions they need to make.

marketing performance dashboards

Bring paid, organic, analytics and conversion data together to show how different marketing channels are contributing to performance.

seo dashboards

Combine analytics and Search Console data to report on organic visibility, landing-page performance, traffic, engagement and conversions.

ecommerce dashboards

Report on revenue, transactions, products, channels and conversion performance in a format that makes commercial trends easier to see.

client and stakeholder dashboards

Create simpler reporting views for clients, leadership teams or other stakeholders who need clear performance information without the detail required by the people managing the channels day to day.

I can build and manage Looker Studio reporting directly or work alongside your existing marketing, analytics, agency or leadership teams.

My role is to turn the data and reporting requirements from those teams into something clear, reliable and useful rather than replacing the specialists responsible for the underlying channels.

That works particularly well when several teams or platforms contribute data but nobody currently owns the reporting layer that brings it all together.

A Looker Studio dashboard is only as useful as the data underneath it.

If GA4 events are missing, advertising conversions are duplicated or the underlying tracking is inconsistent, building a prettier report will not solve the problem.

Because I also work across analytics and tracking, Google Tag Manager and website tracking audits, I can identify and fix those underlying issues where required before they become part of the dashboard.

If you want to see the sort of reporting I build, take a look at a sample dashboard to see how different data sources, KPIs and performance views can be brought together in one report.

view the sample dashboard

Reporting requirements change as campaigns, websites and business priorities evolve.

I can provide ongoing or ad-hoc support to update dashboards, add new data sources, fix broken connections, create additional reporting views or adjust the metrics being used.

tracking & reporting

Keeping an eye on performance and making sure your tracking stays accurate.
Click here to find out more

ad-hoc support

Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
Click here to find out more

need a looker studio dashboard that actually helps you make decisions?

Whether you need a new dashboard, an existing report fixed or several data sources brought together in one place, tell me what you are trying to understand and I will help you work out the best reporting setup.

tell me what you need help with

what does a looker studio consultant do?

A Looker Studio consultant helps define reporting requirements, connect the relevant data sources, create the required metrics and build dashboards that make the resulting information easier to understand and use.

can you build a looker studio dashboard from scratch?

Yes. I can design and build a new dashboard around the KPIs, platforms and business questions you need to report on.

can you fix an existing looker studio report?

Yes. I can troubleshoot broken data sources, incorrect calculations, slow or cluttered dashboards and reports that no longer show the information you need.

what data sources can you connect to looker studio?

I regularly work with GA4, Google Ads, Search Console, Google Sheets, Meta, Pinterest, affiliate platforms, CRM exports, ecommerce data and other structured datasets. The exact connection method depends on the platform and the data available.

can you combine data from different platforms?

Yes. Looker Studio can report across multiple sources and, where appropriate, blend compatible data within the same reporting view. I also check whether the metrics are defined consistently before comparing them.

can you create calculated fields and custom metrics?

Yes. I can create calculated fields, custom dimensions and reporting logic where the standard source metrics do not provide the information required by the dashboard.

can you build seo reports in looker studio?

Yes. I can combine analytics and Search Console data to create reporting around organic traffic, landing pages, visibility, engagement and conversions.

can you build ecommerce dashboards?

Yes. I can create ecommerce reporting around transactions, revenue, products, conversion performance and marketing channels using the data available from your analytics and ecommerce systems.

will the dashboard update automatically?

Where the data sources support live or scheduled connections, the dashboard can refresh without someone manually rebuilding the report each time.

can you tell if the underlying tracking is wrong?

Yes. Because I also work with analytics and conversion tracking, I can investigate when a reporting problem is actually being caused by missing events, duplicated conversions or incorrect data collection rather than Looker Studio itself.

do you provide ongoing looker studio support?

Yes. I can provide ongoing or ad-hoc support for dashboard updates, new data sources, reporting changes and troubleshooting.

how much does a looker studio consultant cost?

The cost depends on the number of data sources, complexity of the reporting, whether an existing dashboard needs repairing and how much custom logic is required. I will agree the scope and cost before work begins.

Looker Studio can turn analytics, advertising, SEO and other business data into much clearer reporting. These guides cover practical dashboard building, calculated fields, data cleaning and ways to make website and marketing performance easier to understand.

looker studio reporting examples

These guides show practical ways to use Looker Studio to organise, filter and visualise marketing data from platforms such as GA4, Search Console, Google Ads and other traffic sources.

How To: Report GA4 AI Assistant Traffic Historically
Create a Looker Studio report that combines GA4’s new AI Assistant channel with historic referral traffic from tools like ChatGPT, Gemini, Claude, Perplexity and Copilot.

about me