browser restrictions lose data - server-side brings it back. I'll help you track key events with better accuracy and control
email me at hello@daveashworth.com.au
With browser restrictions and privacy changes, more tracking data is being lost. Server-side tracking helps you collect what matters - with better accuracy and control. I'll help you set it up the right way.
get your tracking back on track
When browser changes and privacy tools block tags, data goes missing - and so do conversions. Server-side tracking gives you a way to take control, capture what matters, and keep your reports accurate. I'll help you make it happen, without the usual headaches.
what I can help with
Moving to server-side tracking isn't always simple - but when done properly, it can give you cleaner, more accurate data across platforms. I can:
part of the bigger picture
Server-side tracking works best when it's connected to your whole stack - GA4, ad channels, affiliates and Shopify events. Whether part of a tracking audit, a new GA4 setup, or a deeper ecommerce tracking project - I'll help you get it working properly.
post server-side tracking support
Once your server-side setup's running, I can help you keep it accurate and up to date - with flexible support as and when you need it.
Keeping an eye on performance and making sure your tracking stays accurate.
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Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
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but don't just take my word for it...
If you're looking for someone to help get your Analytical reporting in order, on time, to budget with a common sense approach - look no further. Dave is excellent at what he does, patient and efficient. We'll be working with him for many years to come.
server-side tracking guides and insights
Server-side tracking is becoming increasingly important for improving data accuracy, reducing reliance on browser-side scripts and supporting more privacy-focused analytics setups. These guides explain the fundamentals of server-side tracking and how it fits into modern measurement and reporting strategies.
server-side tracking fundamentals
Server-side tracking changes how analytics and marketing data is collected and processed, helping improve reliability, performance and privacy compliance.
A Rough Guide To: Server-Side Tracking
Practical introduction to server-side tracking, including how it works, why it’s used and how it can improve data accuracy, website performance and privacy-focused measurement.
