when tracking's off, it's hard to trust the numbers. I'll help you see what's being measured - and what users do
email me at hello@daveashworth.com.au
Track the right things - and trust what you see.
From GA4 to affiliate tracking, every platform needs setting up properly to give you the full picture. That means more than just plug-and-play installs - it means clean configurations, custom event tracking, and making sure everything is firing when (and where) it should.
Whether you need help fixing broken tags, tracking conversions more accurately, or just understanding how visitors use your site - I'll make sure your data's doing its job.
covering all your platforms
I've worked with businesses using a mix of platforms - and I can audit or configure whatever you're working with. That includes:
Whether it's a basic setup or a tangled mess of events, I'll make sure GA4 is configured properly - so you can trust your data and spot what's working.
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I'll help you track ad performance accurately - linking clicks to conversions, and making sure you're not wasting budget.
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From pixel issues to server-side events, I'll sort your Meta tracking so you get reliable data across campaigns, audiences, and conversions.
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If Pinterest drives traffic or conversions for your business, it needs tracking properly. I'll make sure your tag setup is clean and reporting clearly.
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I'll review how your affiliate platforms are tracking - and make sure everything is firing at the right time, in the right way, for accurate payouts and reports.
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I can help you move to server-side tracking for better accuracy and less data loss - a smart step if you're serious about performance and insights.
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I'll make sure your cookie banner works properly, respects user choices, and keeps your tracking compliant - without breaking your analytics setup.
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part of the bigger picture
Good tracking isn't just about fixing tags - it's about supporting better decision-making. Once things are working properly, I can help you get more out of your data with custom reporting setups in Looker Studio, or feed into SEO audits, conversion analysis, or full website tracking audits.
Keeping an eye on performance and making sure your tracking stays accurate.
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Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
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but don't just take my word for it...
Dave recently helped migrate our website analytics over to GA4. From our discussions, Dave tailored the analytics to our particular business needs, which has been invaluable. He is thorough, knowledgable and a pleasure to work with.
analytics & tracking guides and insights
Understanding what users do on your website - and making sure the data is accurate - is essential for making informed decisions. These guides cover everything from GA4 setup and event tracking through to debugging issues, user interaction tracking and privacy-focused implementations.
tracking setup & implementation
These guides cover the foundations of GA4 and event tracking - including setup, conversions and managing tracking across different environments.
How To: Setup Google Analytics 4
Quick guide to setting up Google Analytics 4 and configuring page view tracking, events and basic GA4 measurement for your website.
How To: Configure Events and Conversions for Google Analytics 4
Configure events and conversions in GA4 to properly measure user engagement, form submissions, purchases and other key actions across your website.
How To: Set Up Google Analytics and GA4 on Multiple Environments
Learn how to separate staging, test and live website data in GA4 and Google Tag Manager to keep your reporting accurate and free from development noise.
debugging & data accuracy
Tracking is only useful if the data is reliable. These guides focus on diagnosing issues, filtering bad data and making sure events are recorded correctly.
Solved: Why Google Tag Manager Events Are Not Showing In Analytics
Troubleshoot why Google Tag Manager events are not appearing in GA4 or Google Analytics, including common setup mistakes, trigger issues and debugging tips.
How To: Block Spam Traffic From bot-traffic.icu In Google Analytics
How to identify and block spam traffic from bot-traffic.icu in Google Analytics to keep your reporting cleaner and your data more reliable.
user interaction tracking
Understanding how users interact with your site can provide valuable insights beyond simple page views. These examples cover link clicks, forms and engagement tracking using GTM.
How To: Track Internal Link Clicks in Google Analytics 4 via GTM
Track internal link clicks in GA4 using Google Tag Manager, including click text, page sections and on-page engagement behaviour.
How To: Get & Track Form Field Submission Values in Analytics Using GTM
Capture and track form field submission values using Google Tag Manager and send them into Google Analytics for deeper reporting and user insight.
How To: Track Link or Banner Clicks In The Main Content Area Of A Page Using GTM
Track link and banner clicks within the main content area of your pages using GTM to better understand on-page engagement and content performance.
advanced tracking & privacy
Modern tracking setups increasingly involve privacy controls, consent management and server-side implementations. These guides cover the more advanced side of analytics and measurement.
A Rough Guide To: Server-Side Tracking
A practical introduction to server-side tracking, including how it can improve data accuracy, website performance and privacy-focused measurement.
Is Your Website Ready For Google Consent Mode?
Understand how Google Consent Mode works, why it matters for privacy compliance, and what your website needs in place to support consent-based tracking.
