if your ga4 setup's only tracking the basics, you're missing half the picture. I'll help you measure what matters - and see what's really working
email me at hello@daveashworth.com.au
Most GA4 setups are left as default - tracking only the basic engagement events. But there's so much more you can (and should) be measuring. I'll help you build a setup that tracks what matters to your business - and gives you data you can actually use.
get the right data - and do something with it
I've worked with teams who've had GA4 in place for months but still don't trust what it's telling them. I'll help you change that. From fixing broken tags to setting up custom events and cleaning up reports, I'll make sure your setup works for how your business works - not just how Google ships it.
what I can help with
GA4 gives you huge flexibility - but that also makes it easy to get wrong or leave unfinished. I can get your config fully up to speed including:
- Audit your current GA4 setup and spot any problems
- Fix broken or missing events
- Set up new custom events for key actions (downloads, link clicks, forms, sales, and more)
- Clean up duplicate or messy data
- Configure event parameters for better reporting
- Connect GA4 to Google Ads
- Build clear reports via Looker Studio
- Align your setup with your cookie consent & compliance system
- Prepare for server-side tracking if needed
part of the bigger picture
Good GA4 tracking feeds into everything - from SEO audits to marketing campaigns. Whether it's part of a wider tracking audit, a site migration, or just something that needs fixing fast - I'll help you get it sorted, and make sure it stays working as your site evolves.
post ga4 config support
Once your setup's in place, I can help you keep it running smoothly - with flexible support that fits around what you need.
Keeping an eye on performance and making sure your tracking stays accurate.
Click here to find out more
Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
Click here to find out more
but don't just take my word for it...
We worked with Dave to transition from UA to GA4 over a few months earlier this year and can highly recommend his services. Dave was friendly and knowledgeable and was able to rectify a number of issues with our inital GA4 setup which would have been troublesome had they not been identified. He has also made recommendations for how we could improve our tracking in the future to be more sophisticated which have been useful!
google analytics 4 guides and insights
Google Analytics 4 works very differently from Universal Analytics, with a much stronger focus on events, engagement and user behaviour. These guides cover GA4 setup, event tracking, debugging and practical examples of how to collect more meaningful data from your website.
ga4 setup
These guides cover the foundations of GA4 configuration, including account setup, conversion tracking and managing data across staging and live environments.
How To: Setup Google Analytics 4
Learn how to set up Google Analytics 4, configure page view tracking and start collecting meaningful website engagement data in GA4.
How To: Configure Events and Conversions for Google Analytics 4
Learn how GA4 events and conversions work, and how to measure engagement, enquiries and key actions within Google Analytics 4.
How To: Set Up Google Analytics and GA4 on Multiple Environments
Prevent staging and development traffic from affecting your GA4 reports by separating data across different environments.
ga4 debugging & data quality
Reliable reporting depends on accurate tracking. These guides focus on troubleshooting missing events, filtering bad data and improving the quality of your GA4 reporting.
Solved: Why Google Tag Manager Events Are Not Showing In Analytics
Find out why GTM events may not appear in GA4, including common configuration issues, trigger problems and debugging techniques.
How To: Block Spam Traffic From bot-traffic.icu In Google Analytics
Learn how to identify and reduce spam traffic in Google Analytics to keep your GA4 reporting cleaner and more reliable.
ga4 tracking examples
GA4 becomes far more powerful when combined with custom event tracking. These examples show how to track user interactions and engagement using Google Tag Manager.
How To: Track Internal Link Clicks in Google Analytics 4 via GTM
Track internal navigation clicks in GA4 and understand how users move through your website using Google Tag Manager.
How To: Get & Track Form Field Submission Values in Analytics Using GTM
Capture form submission values and pass them into GA4 for deeper reporting and better visibility into user behaviour.
How To: Track Link or Banner Clicks In The Main Content Area Of A Page Using GTM
Track clicks on banners, CTAs and content links in GA4 to better understand engagement with key sections of your pages.
