tag manager's not just for adding tags - it's a tool for fixing tracking, improving SEO and making fast changes. I'll help you use it properly.
email me at hello@daveashworth.com.au
Tag Manager isn't just for adding marketing tags - it's one of the most powerful tools on the site. I use it to fix tracking, enhance SEO, and make smart changes - all without waiting on dev teams.
use it to do more
Google Tag Manager isn't just a tag container - it's a way to take control of your site. I've used it to fix broken tracking, improve SEO visibility, inject missing content, and solve complex problems without touching the CMS or waiting on devs.
Whether it's firing events, cleaning up containers, or making smart frontend tweaks, I'll help you get more from GTM - fast, clean and done right.
what I can help with
I've used Tag Manager to do far more than just fire tags. With my coding background, I can handle complex tracking setups - and make practical site improvements where dev time is limited. I can:
- Implement accurate tracking for GA4, Google Ads, Meta, Pinterest and affiliates
- Build precision engagement tracking with custom JavaScript and DOM handling
- Align Tag Manager with your cookie consent & compliance system
- Tidy up legacy containers and fix broken tags
- Deploy SEO fixes - title tags, meta tags, canonical URLs, noindex, internal links and content inserts
- Use Tag Manager to test and troubleshoot without needing to release new code
- Run ongoing optimisation projects where dev resources are tight
- Support server-side tracking through GTM server containers
part of the bigger picture
Tag Manager is at the heart of most of my projects - from tracking audits, to migrations, to SEO audits. Whether you need a full rebuild, a quick fix, or ongoing help - I'll make sure it's working properly.
post tag manager configuration support
Once your Tag Manager setup's in good shape, I can help you keep it that way - with flexible support to match your tracking and site needs.
Keeping an eye on performance and making sure your tracking stays accurate.
Click here to find out more
Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
Click here to find out more
but don't just take my word for it...
Have been working with Dave for 6 months now and very impressed with the technical SEO work that he has carried out particularly around GTM. His reports and roadmap are clear and concise and the work is returning good results.
google tag manager guides and insights
Google Tag Manager makes it possible to deploy tracking, events, scripts and marketing tags without constantly relying on development updates. These guides cover GTM fundamentals, event tracking setups and more advanced implementations using triggers, variables and custom configurations.
gtm fundamentals
If you're new to Google Tag Manager, these guides explain the basics of how GTM works and how it can be used to manage analytics and marketing tracking more efficiently.
A Rough Guide To: Google Tag Manager
Introduction to Google Tag Manager, including how tags, triggers and variables work together to manage tracking and third-party scripts.
How To: Use ChatGPT & AI With GTM
Examples of how ChatGPT and AI tools can help speed up GTM configurations, custom scripts and tracking implementations.
gtm tracking implementation
These guides focus on practical GTM implementations for tracking user interactions, form activity and more advanced trigger setups.
How To: Track Internal Link Clicks in Google Analytics 4 via GTM
Track internal link clicks using GTM and pass detailed interaction data into GA4, including click locations and engagement behaviour.
How To: Get & Track Form Field Submission Values in Analytics Using GTM
Use GTM to capture form submission values and send custom interaction data into Google Analytics for deeper reporting.
How To: Easily Configure Multiple URL Parameters In One Trigger Using Google Tag Manager
Learn how to simplify GTM trigger configurations by handling multiple URL parameters within a single trigger setup.
advanced gtm usage
These examples show some of the more advanced ways GTM can be used beyond standard analytics tracking, including SEO-related implementations and dynamic metadata handling
How To: Implement Robots Noindex Tag With Google Tag Manager
Use Google Tag Manager to dynamically implement robots noindex tags and control how pages are indexed by search engines.
How To: Implement Meta Data On Hashbang URLs Using GTM
Implement dynamic metadata on hashbang URLs using GTM to improve SEO and metadata handling on JavaScript-driven websites.
How To: Do Dynamic Product Meta Data In Magento Using GTM
Use GTM to dynamically generate product metadata in Magento based on on-page product information and variables.
