email me at hello@daveashworth.com.au
eCommerce SEO is about more than just optimising product pages - it's about making the whole buying journey easier to find, faster to use, and more visible in search. I'll help you do just that.
eCommerce sites are big, busy, and constantly changing. I'll help you build a structure that search engines can follow, with the right signals in place across products, categories and key pages - so more customers find you, and more of them convert.
I've worked on eCommerce SEO across Shopify, Magento, WooCommerce, Squarespace and more. With my coding background, I can handle what most SEOs can't - and work with your platform, not against it. I can:
eCommerce SEO is tied to tracking, content and site performance. Whether part of a full SEO audit, a migration, or ongoing optimisation - I'll help your site perform better.
Once your eCommerce SEO's on the right track, I can help you keep improving - with flexible support that fits your site and team.
Keeping an eye on performance and making sure your tracking stays accurate.
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Digging into your data to spot trends, issues, and opportunities.
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Regular reviews and updates to keep your site on track.
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Ask a question, get a second opinion, or get help with a one-off job
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Heritage Parts Centre started working with Dave mid-2020, presenting to him a number of challenges following a website migration earlier in the year. What Dave provided saw a number of quick wins (that quickly and drastically stabilised our organic traffic), and subsequently worked through some more strategic technical SEO optimisations that has seen a tremendous improvement in our SEO performance. It has been refreshing to work with Dave who have been genuinely excited by the unique challenges that our market presents, and look forward to continue our work with him. His direct, professional, pragmatic and creative problem solving and optimisation methods continue to make a positive difference to our business, and I recommend him highly.
eCommerce websites introduce additional complexity when it comes to SEO, analytics, product visibility, tracking, and platform configuration. From handling dynamic product data and URL parameters through to revenue tracking and technical optimisation, small implementation issues can have a significant impact on visibility and reporting accuracy.
The guides below cover practical ecommerce SEO and tracking topics across various platforms, with a focus on improving visibility, data quality, and technical implementation.
Reliable revenue and conversion tracking is critical for understanding ecommerce performance and making informed optimisation decisions. These guides focus on ecommerce tracking implementation and reporting accuracy.
How To Implement Revenue Tracking On Squarespace
A practical guide to implementing ecommerce revenue tracking on Squarespace, helping improve conversion visibility and analytics reporting.
Technical SEO issues on ecommerce sites often stem from dynamically generated content, product metadata, parameterised URLs, and platform limitations. These guides focus on improving crawlability, visibility, and product-level optimisation.
How To Do Dynamic Product Meta Data In Magento Using GTM
Learn how to dynamically generate product-level metadata in Magento using Google Tag Manager to improve ecommerce SEO and product page optimisation.
Solved: What Is The srsltid URL Parameter?
An overview of the srsltid URL parameter, what causes it to appear, and what ecommerce and SEO teams should know about its impact on URLs, tracking, and indexing.
If you need some eCommerce SEO assistance, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
