email me at hello@daveashworth.com.au
Shopify makes SEO simple in some ways - but limiting in others. I know where the gaps are, and how to work around them, so your site performs the way it should.
Shopify has its quirks - rigid URL structures, templated content, and limited control over certain SEO elements. I'll help you work with the platform, not against it - finding practical ways to optimise what matters and sidestep what's holding you back.
I've worked on a lot of Shopify stores - from small independents to global brands - and I know how to optimise them properly. I can:
Shopify SEO connects with your content, tracking, and marketing. Whether part of a full SEO audit, a migration, or an ongoing optimisation project - I'll help you get it working properly.
Once your Shopify SEO's in shape, I can help you keep improving - with flexible support to suit your store.
Keeping an eye on performance and making sure your tracking stays accurate.
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Digging into your data to spot trends, issues, and opportunities.
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Regular reviews and updates to keep your site on track.
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Ask a question, get a second opinion, or get help with a one-off job
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Dave is a well seasoned SEO professional with great experience in his craft. He's always on hand when you have questions or require his advice and is willing to integrate into the business like another member of the team to ensure SEO can play a central role in the business strategy.
Shopify provides a strong foundation for ecommerce SEO, but platform limitations, app behaviour, URL parameters, tracking scripts, and theme configuration can still create technical SEO and performance issues that impact visibility and reporting accuracy.
From crawlability and indexing through to canonicalisation, tracking attribution, Core Web Vitals, and ecommerce performance, Shopify sites benefit from ongoing technical optimisation to maintain strong organic visibility.
The guides below focus on practical Shopify SEO troubleshooting and technical ecommerce optimisation.
Technical Shopify SEO issues often stem from dynamically generated URLs, app-based tracking parameters, duplicate product URLs, and inconsistent canonicalisation. Understanding how these elements affect crawling, indexing, and analytics is key to maintaining strong ecommerce visibility.
Solved: What Is The srsltid URL Parameter?
An overview of the srsltid URL parameter, why it appears on Shopify and ecommerce URLs, and what site owners should know about crawlability, duplicate URLs, indexing, and tracking attribution.
If you need some Shopify Config & SEO assistance, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
