what does a website performance consultant do?
A website performance consultant investigates why a website's organic visibility, traffic or results have changed and identifies what needs to be improved. That can include analysing rankings, search queries, landing pages, content, crawlability, indexation, migrations, algorithm changes and tracking data.
is this website speed consultancy?
No. This service focuses on organic search and website performance in terms of visibility, traffic and results rather than page speed or Core Web Vitals. Technical performance may be reviewed where it contributes to an SEO problem, but it is not the primary focus.
can you investigate a sudden drop in organic traffic?
Yes. I can compare Search Console, analytics and crawl data to establish when the drop started, which pages or queries were affected and whether the likely cause is technical, content-related, algorithmic, migration-related or caused by a measurement problem.
can you investigate a slow decline in seo performance?
Yes. Gradual declines can be caused by changing search demand, stronger competitors, outdated content, technical deterioration, cannibalisation or wider changes in search results. I can analyse the pattern over time and identify where the losses are coming from.
can you tell whether a google update affected my website?
I can compare changes in visibility and traffic with confirmed Google updates and review which pages and query groups were affected. An update date alone does not prove causation, so I also look for technical, content and tracking changes that may explain the same pattern.
can you investigate a traffic drop after a website migration?
Yes. I can review redirects, URL changes, indexation, canonical tags, internal links, content changes and tracking to identify whether the migration introduced problems that affected organic visibility or measurement.
can tracking problems make it look like website performance has dropped?
Yes. Broken or changed analytics tracking can make a healthy website appear to have lost traffic or conversions. I compare analytics with independent sources such as Google Search Console before assuming that a performance drop is real.
what data do you use to analyse website performance?
Depending on the project, I can use Google Search Console, GA4, crawl data, ranking data, landing-page performance, conversion data and information about recent website changes. I combine those signals to understand what changed and why.
can you analyse performance by page or section?
Yes. I can segment performance by landing page, directory, page type, search query, country or device to identify whether a decline affects the whole website or a specific part of it.
is website performance analysis the same as an seo audit?
Not exactly. A website performance analysis starts with a change or problem in the data and works backwards to identify the cause. A broader SEO audit reviews the overall health and opportunities of the website even when there has not been a specific decline.
can you help implement the fixes after the analysis?
Yes. Once the likely causes are understood, I can help prioritise and implement the required SEO, content, tracking or migration fixes, or work alongside your existing team.
do you provide ongoing website performance monitoring?
Yes. I can provide ongoing or ad-hoc support to monitor organic visibility, traffic and key landing pages, investigate unexpected changes and identify new opportunities.
how much does website performance consultancy cost?
The cost depends on the size of the website, the complexity of the performance change and the amount of analysis required. I will review the problem and agree the scope and cost before work begins.
