traffic dropped? rankings slipped? I'll help you find out why - and what to do about it
email me at hello@daveashworth.com.au
When your site's not performing like it used to are like you'd expect - fewer visits, lower rankings, weaker results - it's often hard to know why. I'll help you dig into the data, diagnose the problem, and turn things around.
find the cause, fix the performance
Organic performance can dip for all kinds of reasons - from content issues to algorithm updates, tracking errors, migrations, or something deeper. I'll work through everything with you to figure out what's holding the site back - and what's changed, when, and why.
what I can help with
I combine SEO, tracking and site analysis to spot issues and get your site back on track. I can:
- Investigate sudden or slow performance drops
- Analyse traffic and rankings across keywords, sections or pages
- Review content, structure, crawlability and indexation
- Spot missed redirects or issues post-migration
- Check GA4, GSC and third-party data for problems
- Identify algorithm impacts or penalty risks
- Map out clear fixes - and help you implement them
part of the bigger picture
Performance drops don't fix themselves - but they don't always mean starting again. I'll help you protect what's working, rescue what's not, and build a more resilient site that's ready to grow again.
post performance analysis support
Once we've fixed the issues, I can help you keep things on track - with flexible support that fits your site, setup, and goals.
Keeping an eye on performance and making sure your tracking stays accurate.
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Digging into your data to spot trends, issues, and opportunities.
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Regular reviews and updates to keep your site on track.
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Ask a question, get a second opinion, or get help with a one-off job
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but don't just take my word for it...
Dave is a true SEO expert and really committed to delivering results through his work. He was absolutely determined to help us resolve quite complicated SEO issue and did his best to try to find an answer for us. His suggestions in terms of improvements to the site were also very helpful. Thank you Dave!
website performance guides & insights
Website performance issues can come from many different directions - algorithm updates, crawl and indexation problems, technical SEO issues, poor site speed, content changes, migrations, tracking inaccuracies, or wider shifts in search behaviour.
The guides below cover practical ways to investigate ranking drops, visibility changes, crawl issues, search trends, and technical performance problems using tools like Google Search Console, GA4, regex filtering, crawl analysis, and Core Web Vitals reporting.
diagnosing traffic & ranking drops
When visibility or traffic changes suddenly, understanding what changed - and why - is often the hardest part. These guides focus on identifying patterns, diagnosing SEO issues, and understanding shifts in rankings and impressions.
Google Update: Why You Are Seeing A Drop In Impressions & Increase In Average Position
An explanation of why impressions can fall while average position improves, and what this can indicate about algorithm updates, query visibility, and changing search behaviour.
Case Study: Do Keywords In URLs Impact SEO Rankings?
A practical SEO case study exploring whether keywords in URLs still influence rankings and search visibility.
search console, crawl & indexation analysis
Google Search Console can provide valuable insight into crawlability, indexing, visibility, and search behaviour - if you know where to look. These guides focus on technical troubleshooting and deeper search analysis.
How To: Fix Search Console Errors & Why Pages Aren’t Indexed
A guide to diagnosing indexation problems, crawl issues, and common Search Console errors affecting visibility in Google search results.
How To: Use GSC Regex To Find Out The Questions Your Users Are Asking
Learn how to use regex filtering within Google Search Console to uncover question-based search queries and better understand user intent.
technical seo & site quality
Technical SEO issues can quietly impact visibility, rankings, crawl efficiency, and user experience over time. These guides focus on improving overall site quality and avoiding common SEO mistakes.
SEO: Stop Using The Google Disavow Tool For Toxic Links
Why disavowing “toxic” links is often unnecessary, and what actually matters when assessing backlink quality and SEO risk.
The Best Free Website Page Speed & Core Web Vitals Checker Tools
A collection of useful free tools for testing page speed, Core Web Vitals, and overall website performance.
