Freelance AI Search Optimisation Consultant & Services

make your website easier to understand, trust and reference in ai-powered search

Search is changing.

Google is no longer the only place people ask questions, compare options or find recommendations. AI Overviews, ChatGPT, Perplexity, Gemini and other AI-led tools are changing how information is discovered, summarised and presented.

That doesn’t mean SEO is dead. It also doesn’t mean everything is business as usual.

AI search builds on many of the same foundations as good SEO - clear content, strong structure, technical accessibility, authority, consistency and trust. But the way your content is interpreted, extracted and cited can be different.

I help businesses understand how they currently appear across search and AI-led discovery, then improve their website so it is easier for both search engines and AI systems to crawl, understand, trust and use.

As an AI search optimisation consultant, my focus is practical. I help you understand where your site is already strong, where it may be unclear, and what needs to change so your content has a better chance of being found, summarised, referenced or recommended in AI-powered search experiences.

my approach to ai search optimisation

I look at how clearly your website communicates what you do, who you help, what topics you should be associated with, and why your business should be trusted.

AI search optimisation is not about trying to “trick” AI tools. It is about making your website clearer, more useful and easier to understand across traditional search engines and AI-led discovery tools.

That means reviewing the foundations that influence whether your content can be crawled, understood, extracted, summarised and referenced.

This includes things like content clarity, page structure, topical depth, internal links, schema, author and organisation signals, and whether your pages answer the questions people are actually asking.

The goal is to strengthen the signals that help search engines and AI systems understand your business, your expertise and the role your content should play in generated answers, summaries and recommendations.

ai seo, geo and aeo: how they fit together

You may have seen terms like AEO, Answer Engine Optimisation, GEO, Generative Engine Optimisation, AI SEO or LLM SEO.

I don't treat these as completely separate from SEO, because they aren't.

SEO is still the foundation. Your site still needs to be crawlable, technically accessible, well structured, useful, authoritative and trusted.

AEO focuses on making your content suitable for answer-led search experiences, where people want a clear, useful response.

GEO focuses on how your brand, expertise or content may be used in generative AI responses.

In practice, these areas overlap heavily.

A lot of AI search optimisation still comes back to the same core questions:

Can your site be crawled properly?
Is your content clear and well structured?
Does it answer the questions your audience is actually asking?
Can search engines understand who you are, what you offer and why you should be trusted?
Is your content supported by useful internal links, schema, author signals and external references?
Are your key pages specific enough to be useful, but clear enough to be extracted and summarised?

The difference is that AI search places even more importance on clarity, context and extractable answers.

It is not just about ranking a page. It is about whether your business, expertise, products or services can be understood well enough to be included in generated answers, summaries and recommendations.

The best approach for most businesses is not to chase every new acronym. It is to improve the quality, clarity and structure of your website so that people, search engines and AI systems can understand what you do, who you help, what you know and why your content should be trusted.

ai search visibility audit

An AI search visibility audit helps identify how well your website is set up to be found, understood and referenced across AI-led discovery.

This is usually the best starting point if you are unsure whether your site is ready for AI search, whether your content is strong enough, or where the biggest opportunities are.

An audit can look at:

your current visibility across search and AI-led discovery where this can be checked
priority service pages and landing pages
content clarity, structure and answer quality
whether key topics are covered in enough depth
whether your site clearly communicates expertise and trust
how well your internal links support important pages and topics
schema and structured data opportunities
content gaps that may limit your ability to appear for important questions
whether new guides, FAQs or supporting content are needed
how AI-driven traffic and visibility could be monitored

The output is a practical set of recommendations, not a theoretical report full of buzzwords. The aim is to show what should be improved, why it matters, and which changes are likely to have the biggest impact.

which ai search platforms can i help with?

AI search optimisation is not limited to one platform.

The work can support visibility across search engines and AI-led discovery tools such as:

Google AI Overviews
ChatGPT
Perplexity
Gemini
Claude
Microsoft Copilot
Bing

Each platform works differently, and no consultant can guarantee that your business will be included in a specific AI answer.

However, many of the underlying improvements are similar. Clearer content, stronger topic coverage, better structure, reliable trust signals and better technical accessibility can all help your website become easier to understand and reference.

The focus is on improving the signals and content quality that make your site a better source, rather than chasing one individual tool.

how i track ai search visibility

AI search visibility is harder to measure than traditional organic rankings, but there are still useful ways to monitor progress.

Depending on your site and setup, this can include:

checking AI-driven referral traffic in analytics where it is visible
reviewing traffic from tools such as ChatGPT, Perplexity and other AI assistants
monitoring important brand and service queries across AI-led tools
checking whether your content appears in AI Overviews for relevant searches
reviewing which pages receive visits from AI-led sources
tracking changes in organic search visibility for related informational and commercial queries
monitoring whether your brand, services or content are being cited, mentioned or summarised
creating a repeatable set of prompts and queries to review over time

AI search reporting is still developing, so it is important to be realistic. The aim is not to pretend every AI mention can be tracked perfectly. The aim is to combine available analytics data, search visibility checks and structured monitoring so you can see whether your website is becoming easier to discover and reference.

part of the bigger picture

AI search optimisation works best when it is connected to your wider SEO foundations.

That includes how your content is structured, how clearly your services are explained, how your pages are linked together, how schema and trust signals support your expertise, and whether your tracking gives you a clear view of what is happening.

So this work can sit naturally alongside a website SEO audit, content review, a migration or wider visibility review.

I’ll help you understand what matters, what needs improving, and how to make your site easier for people, search engines and AI systems to understand, trust and reference.

post ai search optimisation support

Once your AI optimisation is in good shape, I can help you keep it there - with flexible support that fits your site.

tracking & reporting

Keeping an eye on performance and making sure your tracking stays accurate.
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performance insights

Digging into your data to spot trends, issues, and opportunities.
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audit & optimisation

Regular reviews and updates to keep your site on track.
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ad-hoc support

Ask a question, get a second opinion, or get help with a one-off job
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but don't just take my word for it...

Dave is one of the best in the industry. I have worked with him at a couple of different companies now and his work is thorough, detailed, and great value for money. He is a pleasure to deal with and is extremely knowledgeable in tech and organic SEO best practice. I wouldn't hesitate to recommend his services.

Matt Cadwallender
ecatering.co.uk

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ai search consultancy faqs

is ai search optimisation different from seo?

Yes and no.

AI search optimisation builds on many of the same foundations as SEO, including crawlability, content quality, structure, relevance, authority and trust.

The difference is that AI-led tools may summarise, extract and reference information in different ways. That means your content needs to be especially clear, well structured and easy to understand.

can you guarantee that my website will appear in chatgpt, perplexity or ai overviews?

No. No consultant can honestly guarantee inclusion in a specific AI-generated answer.

What I can do is help improve the quality, structure, clarity and trust signals that make your website a stronger candidate for search and AI-led discovery.

do i need ai search optimisation if i already do seo?

Possibly.

If your SEO foundations are strong, AI search optimisation can help refine how your content is structured, how clearly your expertise is communicated, and whether your pages answer the questions people are likely to ask in AI-led search experiences.

If your SEO foundations are weak, those usually need to be addressed first.

how long does ai search optimisation take?

It depends on the size of your site, the quality of your existing content and the level of support needed.

A focused audit can identify the main opportunities. Implementation may involve updating priority pages, improving internal links, strengthening supporting content, reviewing schema and improving trust signals over time.

what does an ai search consultant cost?

The cost depends on the scope of the work.

A focused AI search visibility audit will usually be different from ongoing consulting, content strategy or implementation support. The best starting point is to understand your website, your goals and how much work is needed to make meaningful improvements.

which pages should be optimised first?

The best pages to review first are usually the pages most closely tied to revenue, enquiries or important search visibility.

That may include core service pages, product pages, comparison pages, high-performing guides, content hubs or pages that already rank but do not fully answer the questions users are asking.

will ai search optimisation also help traditional google rankings?

It can.

Many of the improvements that help AI-led discovery also support traditional SEO. Clearer content, stronger structure, better internal links, improved topical depth and clearer trust signals can all help users and search engines understand your site more effectively.

ai search guides & insights

AI search is changing how people discover information, compare options and find businesses online. These guides look at the practical foundations behind AI search visibility - from structuring your content properly, through to understanding LLMS.txt, optimising pages for answer engines and reporting on traffic from AI assistants.

ai search optimisation

These guides cover the main areas worth understanding if you want your website to perform better across AI-powered search - including content hubs, LLMS.txt and practical ways to make your content easier to interpret, trust and reference.

How To: Build Topical Authority With Content Hubs
Understand how content hubs, pillar pages and supporting articles can help organise your expertise, improve internal linking and make your website easier for search engines and AI systems to understand.

A Rough Guide To: LLMS.txt
A practical introduction to LLMS.txt, including what it is, what it is not, how it can be structured, and where it fits alongside traditional SEO signals.

How To: Optimise Your Website For AI, ChatGPT, Gemini Et Al
Learn how to improve your content, structure and technical signals for AI-powered discovery, without treating AI search as completely separate from SEO.

ai search measurement

These guides look at how to measure the impact of AI-led discovery, including traffic from tools such as ChatGPT, Gemini, Claude, Perplexity and Copilot.

How To: Report GA4 AI Assistant Traffic Historically
Learn how to report on AI Assistant traffic in GA4 by combining the new default AI Assistant channel with older referral data from known AI assistant sources in Data Studio.