getting found locally means more than just maps. I'll help you show up - and stand out - where local customers are looking
email me at hello@daveashworth.com.au
Local SEO is about more than just maps and listings - it's about helping people nearby find and choose your business. I'll help you get the basics right, and stand out where it matters.
put your business on the map
Whether you're a service-area business or a local shop, showing up in the right places is key. I'll help you build a setup that gets you seen in local searches, shows accurate info everywhere it counts, and makes your site work harder for local traffic.
what I can help with
Local SEO works best when everything's joined up - on your site, on Google, and beyond. I can:
- Audit your local SEO setup
- Optimise and manage your Google Business Profile
- Help you appear in the local map pack and search results
- Implement local business schema
- Optimise on-page content for local relevance
- Align your site structure for local targeting
- Set up GA4 to track local performance
- Help clean up and manage citations across directories
- Monitor visibility and results over time
part of the bigger picture
Local SEO connects with your full SEO and tracking setup. Whether it's part of a small business SEO project, a wider SEO audit, or ongoing optimisation, I'll help you bring in more of the right local traffic.
post local seo support
Once your local SEO's running, I can help you keep improving - with support that fits around your goals.
Keeping an eye on performance and making sure your tracking stays accurate.
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Digging into your data to spot trends, issues, and opportunities.
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Regular reviews and updates to keep your site on track.
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Ask a question, get a second opinion, or get help with a one-off job
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but don't just take my word for it...
Has incredible technical SEO knowledge. Translates his knowledge in to easy manageable steps for any E-retailer or developer to follow. Concise, precise and the most knowledgeable SEO technician I have worked with .
local seo guides & insights
Local SEO is about far more than simply setting up a Google Business Profile. From location targeting and structured data through to multi-location visibility and tracking performance, the technical setup behind local search can have a major impact on how businesses appear in Google Maps and local search results.
The guides below cover practical aspects of local SEO implementation, including Google Business Profile optimisation, LocalBusiness schema markup, tracking local listing traffic, and managing multi-location websites.
google business profile optimisation & visibility
Your Google Business Profile plays a major role in local visibility, map pack rankings, and how users interact with your business in search results. These guides focus on profile setup, categorisation, and understanding how local listing traffic performs.
Full List Of All Google My Business (GMB) Profile Categories
A reference guide to Google Business Profile categories, helping businesses choose the most relevant primary and secondary categories for local visibility.
How To Track Google Business Profile Listing Traffic
Learn how to properly track traffic and user behaviour from your Google Business Profile using UTM parameters, analytics, and reporting tools.
localbusiness schema & technical local seo
Structured data helps search engines better understand your business, locations, services, and geographic relevance. These guides focus on implementing LocalBusiness schema markup and improving technical local SEO signals.
How To Implement LocalBusiness Schema Markup And Why
A practical guide to implementing LocalBusiness schema markup, including why it matters for local search visibility and how it supports business information in search engines.
multi-location local seo
Managing local SEO across multiple branches or service areas introduces additional challenges around location targeting, duplicate content, schema markup, and scalable implementation.
How To Do Local SEO For Multiple Stores Using LocalBusiness Schema And Google Tag Manager
A more advanced local SEO implementation guide covering how to manage structured data and location targeting across multi-store or multi-location websites using Google Tag Manager.
