tell me what you need help with
Magento is powerful and flexible, but that flexibility can create large numbers of URLs, duplicate pages and technical SEO problems if the catalogue is not carefully controlled.
I help Magento and Adobe Commerce stores improve crawlability, indexation, category and product visibility, structured data, performance and measurement.
Whether the problem sits with layered navigation, templates, extensions, store views or a previous migration, I can identify what is actually affecting search performance and help get it fixed.
Dave offered comprehensive advice on our re-platforming to Magento 2. He carried out the work efficiently, responded to all my queries and provided our web developers with clear instruction on how to perform the changes he required. We've seen a steady increase in our Organic Traffic as a result of his work.
tell me what you need help with
Working With Me
Magento SEO Audits
Layered Navigation & Crawl Control
Categories & Products
Technical Magento SEO
Themes, Extensions & Performance
Product Schema
Multi-Store & International SEO
Magento Migrations & Upgrades
Magento Tracking
Working With Your Team
The Bigger Picture
Ongoing Support
Quick FAQs
Guides & Insights
Contact Form
Magento can create SEO problems at a scale that is difficult to diagnose page by page. A change to layered navigation, product configuration or a template can affect thousands of URLs at once.
I look at how the platform actually generates, links and controls those pages, rather than applying a generic ecommerce SEO checklist.
My technical background also means I can work directly with developers and understand the implementation behind the problem, which is particularly useful on customised Magento and Adobe Commerce sites.
A Magento SEO audit needs to look beyond individual product and category pages and understand how the platform behaves across the whole catalogue.
I can review:
The result is a prioritised set of recommendations based on what is genuinely affecting the store rather than a generic list of Magento settings.
Magento layered navigation can create thousands of filtered and parameterised URLs as customers narrow products by attributes such as brand, size, colour or price.
Some of those combinations may have genuine search value, while many others simply create duplicate or low-value URLs that search engines do not need to index.
I can review which filtered combinations should be accessible to search engines, which should remain user-only, and how canonical tags, robots directives, internal links and XML sitemaps should support that approach.
The aim is to keep useful category and landing pages prominent while reducing unnecessary crawl and indexation across the rest of the catalogue.
Magento category and product pages need clear roles within the catalogue so several URLs are not competing for effectively the same search intent.
I can improve category targeting, metadata, supporting content and internal linking so important categories are easier for search engines to understand and prioritise.
For products, I can review titles, descriptions, canonical behaviour, product variants, structured data and links from the wider catalogue.
Where a large catalogue makes manual optimisation impractical, I also look for scalable template and product-data solutions that can improve thousands of pages consistently.
Magento can generate complex URL and indexation patterns through categories, product variants, search pages, filters, pagination, store views and extensions.
I can review how those URLs are crawled, linked, canonicalised and indexed so search engines receive clearer signals about which pages actually matter.
I also look at redirects, XML sitemaps, robots rules, internal search pages, pagination and template output where they are contributing to crawl waste or duplicate content.
Magento sites often accumulate themes, extensions and third-party scripts as the store develops, and each additional layer can affect both performance and technical SEO.
I can investigate where extensions are generating unnecessary URLs or structured data, where theme behaviour is affecting important page templates and which scripts or assets are contributing to poor performance.
I can also review Core Web Vitals and work with your developers on practical improvements to caching, JavaScript, images and template behaviour.
Structured data is especially useful on large ecommerce sites because it helps search engines interpret product information such as price, availability and other attributes consistently across the catalogue.
I can audit, implement and troubleshoot Product and related structured data within Magento templates and identify situations where themes or extensions are generating duplicate or conflicting markup.
For large catalogues, the focus is on generating accurate structured data consistently from the underlying product information rather than manually maintaining individual pages.
Magento makes it possible to manage several websites, stores and store views from the same installation, which is useful for international ecommerce but can introduce additional SEO complexity.
I can review how language, country and currency versions are structured, whether canonical and hreflang signals are working together correctly and whether different store views are creating unnecessary duplicate content.
Where international SEO is a larger part of the project, I can also connect this work with my wider international SEO consultancy.
Migrations and major Magento upgrades can affect URLs, templates, internal links, structured data, tracking and indexation across a large catalogue at the same time.
I can review the SEO requirements before development begins, help map old URLs to the new structure, define redirect and canonical requirements and check the new store before and after launch.
That applies whether you are moving to Magento, upgrading an existing Magento implementation, rebuilding the frontend or migrating away from the platform entirely.
For larger replatforming projects, this can form part of my website migration consultancy.
A large ecommerce site is much easier to optimise when product, checkout and revenue data can be trusted.
I can implement and troubleshoot GA4, Google Tag Manager, advertising tracking and other ecommerce measurement on Magento.
This also makes it possible to evaluate organic performance against transactions and revenue rather than looking at rankings and traffic in isolation.
I can work directly with ecommerce managers or alongside web developers, marketing teams and digital agencies.
My role is usually to take ownership of the SEO and measurement requirements while your existing team continues to manage Magento development, merchandising, content and wider marketing.
For more complex technical changes, I can translate SEO requirements into clear implementation guidance and work directly with the development team through testing and launch.
If you need broader specialist support across an internal team, you can also find out more about how I work with in-house teams.
Magento SEO connects catalogue structure, technical SEO, performance, international targeting and measurement, so the biggest problems rarely sit in one isolated part of the store.
This work can form part of my wider ecommerce SEO consultancy, a website SEO audit or a website migration.
The aim is to make the power and flexibility of Magento work in favour of the search strategy rather than allowing that complexity to create unnecessary crawl and indexation problems.
Magento stores continue to evolve as products, categories, extensions, themes and store views change.
I can provide ongoing or ad-hoc support to review technical changes, troubleshoot new problems, monitor important areas of the catalogue and make sure future releases do not undermine the SEO setup already in place.
Keeping an eye on performance and making sure your tracking stays accurate.
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Digging into your data to spot trends, issues, and opportunities.
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Regular reviews and updates to keep your site on track.
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Ask a question, get a second opinion, or get help with a one-off job
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If layered navigation is creating thousands of URLs, important categories are not ranking, an upgrade has caused problems or the technical setup has simply become difficult to untangle, tell me what is happening and I will help you work out where to start.
A Magento SEO consultant helps identify and fix the platform-specific issues that affect organic visibility, including layered navigation, crawlability, indexation, canonical tags, product and category pages, structured data, site performance, multi-store setups and migrations.
Yes. I can audit an existing Magento or Adobe Commerce store across technical SEO, products, categories, layered navigation, crawlability, indexation, canonical tags, structured data, site performance and ecommerce tracking.
Yes. Layered navigation can generate large numbers of filtered and parameterised URLs that create duplicate or low-value pages. I can review which combinations should be crawlable or indexable and help define appropriate canonical, robots and internal linking rules.
Yes. I can review product, category and filtered URLs to identify duplicate paths, incorrect canonical tags and indexation problems, then define clearer rules for which versions search engines should treat as primary.
Yes. I can improve category and product page targeting, metadata, internal linking, content, structured data and the wider catalogue structure so important commercial pages are easier for search engines to understand.
Yes. I can implement or troubleshoot Product and related structured data across Magento templates, including price, availability and other relevant product information where appropriate.
Yes. Extensions can introduce additional URLs, scripts, structured data, redirects and other behaviour that affects crawling, indexation or performance. I can review how extensions interact with the wider Magento SEO setup.
Yes. I can investigate Magento performance issues involving themes, JavaScript, extensions, images, caching and template behaviour, then prioritise improvements that affect real user performance and Core Web Vitals.
Yes. I can help with Magento multi-store and multi-language setups, including hreflang, canonical tags, duplicate content, international targeting and the relationship between different store views.
Yes. I can help plan URL changes, redirects, canonical tags, product and category mapping, indexation, structured data and tracking when migrating to Magento, upgrading an existing Magento store or moving away from the platform.
Yes. I can implement and troubleshoot GA4, Google Tag Manager, Google Ads, Meta and other ecommerce tracking on Magento, including product, checkout and purchase events where required.
Yes. I regularly work alongside Magento developers, ecommerce teams, marketing teams and digital agencies, providing clear SEO requirements and helping make sure technical recommendations are implemented correctly.
Yes. I can provide ongoing or ad-hoc support for technical issues, new products and categories, extensions, store updates, migrations, performance monitoring and other Magento SEO requirements.
The cost depends on the size and complexity of the store, the condition of the existing setup and whether you need an audit, implementation, migration support or ongoing consultancy. I will review the requirements and agree the scope and cost before work begins.
Magento is an incredibly powerful ecommerce platform, but it also introduces a range of technical SEO and performance challenges that can impact crawlability, indexing, product visibility, and user experience.
From dynamically generated product metadata and parameterised URLs through to tracking, canonicalisation, and Core Web Vitals, Magento sites often require careful technical optimisation to perform well in search.
The guides below focus on practical Magento SEO implementation and technical ecommerce optimisation.
Magento ecommerce sites often generate large numbers of product and category URLs dynamically, making metadata, crawlability, and technical SEO especially important for maintaining strong search visibility.
How To Do Dynamic Product Meta Data In Magento Using GTM
A practical guide to dynamically generating product-level metadata in Magento using Google Tag Manager to improve ecommerce SEO and product page optimisation.
Solved: What Is The srsltid URL Parameter?
An overview of the srsltid URL parameter, why it appears on Magento and ecommerce URLs, and what site owners should know about crawlability, duplicate URLs, indexing, and tracking attribution.
If you need some Magento SEO assistance, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
