expert
facebook tracking
consultant

if meta's not tracking conversions properly, your campaign results won't stack up. I'll help you sort it - and trust what the data says.

 

email me at hello@daveashworth.com.au

 

If your Meta tracking isn't set up properly, you're flying blind on ad performance. I'll help you track key events, send the right data, and match it cleanly to conversions - all with consent in place.

make your data work harder

If Meta can't see what's happening, it can't optimise. I'll make sure your tracking sends the right signals - so you get clearer reporting, better targeting, and smarter campaign decisions.

what I can help with

Most Meta tracking setups miss key events - or fire with incomplete data. Using Google Tag Manager and custom code where needed, I can:

• Set up or audit your Meta pixel
• Configure all key events: page view, add to cart, purchase, lead, etc.
• Use GTM and custom JavaScript to pass required data for each event
• Make sure tracking respects cookie consent
• Prepare or implement server-side tracking for better accuracy
• Align Meta events with GA4 and Google Ads for joined-up reporting
• Help you feed clean data into Looker Studio reports

part of the bigger picture

Meta tracking works best when it's part of a bigger setup - alongside GA4, Google Ads and affiliate tracking. Whether you're running a tracking audit, prepping for a migration, or need ad tracking sorted fast - I can help.

post meta tracking support

Once your Meta tracking's working properly, I can help you keep it accurate - with flexible support to fit around your campaigns.

tracking & reporting

Keeping an eye on performance and making sure your tracking stays accurate.
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ad-hoc support

Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
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but don't just take my word for it...