when ad tracking's off, you can't see which clicks are driving conversions. I'll help you fix that - and trust what the reports show.

If your Google Ads tracking isn't right, you can't trust the reports - or see what's really delivering. I'll help you track the clicks, conversions and customer journeys that actually matter.

see what's really delivering - and what's not

It's not just about counting clicks. I'll make sure your tracking shows which ads are actually leading to conversions, so you can cut the waste and focus on what works.

what I can help with

Google Ads works best when it's fed good data - but many setups miss key events, double-count conversions, or break with GA4 updates. I can:

Audit your Google Ads tracking setup
Fix broken conversion actions or tag issues
Align tracking with GA4 for accurate reporting
Set up enhanced conversions
Make sure events are tagged and passed correctly
Align with cookie consent rules
Prepare for or implement server-side tracking
Feed campaign data cleanly into Looker Studio dashboards

part of the bigger picture

Accurate ad tracking isn't just about CPA - it connects to your site, your analytics, and your wider marketing. Whether as part of a full tracking audit, ongoing campaign support, or after fixing your GA4 setup, I'll make sure your ads are working off the right numbers.

post google ads tracking support

Once your tracking's fixed, I can help you keep it that way - with simple support to suit how you work.

tracking & reporting

Keeping an eye on performance and making sure your tracking stays accurate.
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ad-hoc support

Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
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but don't just take my word for it...

Dave has helped support us across a number of clients implementing technical SEO and GA4 features. We've worked together to help support our PPC strategy on clients, and the service from him has been first class. Very knowledgeable, good communication and always going above and beyond to implement solutions for our clients. Would highly recommend.