when tracking's off, it's hard to trust the numbers. I'll help you see what's being measured - and what users do
email me at hello@daveashworth.com.au
Track the right things - and trust what you see.
From GA4 to affiliate tracking, every platform needs setting up properly to give you the full picture. That means more than just plug-and-play installs - it means clean configurations, custom event tracking, and making sure everything is firing when (and where) it should.
Whether you need help fixing broken tags, tracking conversions more accurately, or just understanding how visitors use your site - I'll make sure your data's doing its job.
covering all your platforms
I've worked with businesses using a mix of platforms - and I can audit or configure whatever you're working with. That includes:
Whether it's a basic setup or a tangled mess of events, I'll make sure GA4 is configured properly - so you can trust your data and spot what's working.
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I'll help you track ad performance accurately - linking clicks to conversions, and making sure you're not wasting budget.
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From pixel issues to server-side events, I'll sort your Meta tracking so you get reliable data across campaigns, audiences, and conversions.
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If Pinterest drives traffic or conversions for your business, it needs tracking properly. I'll make sure your tag setup is clean and reporting clearly.
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I'll review how your affiliate platforms are tracking - and make sure everything is firing at the right time, in the right way, for accurate payouts and reports.
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I can help you move to server-side tracking for better accuracy and less data loss - a smart step if you're serious about performance and insights.
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I'll make sure your cookie banner works properly, respects user choices, and keeps your tracking compliant - without breaking your analytics setup.
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part of the bigger picture
Good tracking isn't just about fixing tags - it's about supporting better decision-making. Once things are working properly, I can help you get more out of your data with custom reporting setups in Looker Studio, or feed into SEO audits, conversion analysis, or full website tracking audits.
Keeping an eye on performance and making sure your tracking stays accurate.
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Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
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but don't just take my word for it...
Dave recently helped migrate our website analytics over to GA4. From our discussions, Dave tailored the analytics to our particular business needs, which has been invaluable. He is thorough, knowledgable and a pleasure to work with.
